Chevy Bolt EV Family Sales Continue To Lead Increasingly Competitive Segment In Q3 2023
Chevy Bolt family sales increased in the United States, Canada, Mexico, and Brazil, but decreased in South Korea during the third quarter of 2023, while recording 37 deliveries in Colombia. As a reminder, the Bolt family includes the Chevy Bolt EV and the slightly larger Chevy Bolt EUV, though GM offers only one of the two models in some markets.
Chevy Bolt Sales – Q3 2023 – United States
Cumulative deliveries of the Chevy Bolt family in the United States increased to 15,835 units in Q3 2023, comprised of:
- 7,042 units of the Bolt EV compared to 3,530 units sold in Q3 2022 and
- 8,793 units of the Bolt EUV compared to 11,179 units sold in Q3 2022
Sales Numbers - Chevy Bolt - Q3 2023 - USA
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| BOLT EV | +99.49% | 7,042 | 3,530 | +214.38% | 19,375 | 6,163 |
| BOLT EUV | -21.34% | 8,793 | 11,179 | +90.04% | 30,119 | 15,849 |
| TOTAL | +7.66% | 15,835 | 14,709 | +124.85% | 49,494 | 22,012 |
Chevy Bolt Sales – Q3 2023 – Canada
Deliveries of the Chevy Bolt EV and EUV in Canada increased to 4,086 units in Q3 2023 compared to 3,130 units in Q3 2022. Sales of both the Bolt EV and EUV are reported on the same line item in Canada.
Sales Numbers - Chevy Bolt - Q3 2023 - Canada
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| BOLT EV | +30.54% | 4,086 | 3,130 | +150.79% | 10,957 | 4,369 |
| TOTAL | +30.54% | 4,086 | 3,130 | +150.79% | 10,957 | 4,369 |
Chevy Bolt Sales – Q3 2023 – Mexico
There were 34 deliveries of the Chevy Bolt EUV in Mexico during Q3 2023 compared to 17 units in Q3 2022. The Bolt EV is not sold in Mexico.
Sales Numbers - Chevy Bolt - Q3 2023 - Mexico
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| BOLT EUV | +100.00% | 34 | 17 | +191.43% | 102 | 35 |
| TOTAL | +100.00% | 34 | 17 | +191.43% | 102 | 35 |
Chevy Bolt Sales – Q3 2023 – Brazil
There were 23 deliveries of the Chevy Bolt EV in Brazil during Q3 2023 compared to 3 units in Q3 2022. The Bolt EUV is not sold in Brazil.
Sales Numbers - Chevy Bolt - Q3 2023 - Brazil
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| BOLT EV | +666.67% | 23 | 3 | +975.00% | 43 | 4 |
| TOTAL | +666.67% | 23 | 3 | +975.00% | 43 | 4 |
Chevy Bolt Sales – Q3 2023 – Colombia
There were 37 deliveries of the Chevy Bolt EUV in Colombia during Q3 2023. The Bolt EV is not sold in Colombia.
Sales Numbers - Chevy Bolt - Q3 2023 - Colombia
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| BOLT EUV | * | 37 | * | * | 100 | 0 |
| TOTAL | * | 37 | * | * | 100 | 0 |
Chevy Bolt Sales – Q3 2023 – South Korea
Cumulative deliveries of the Chevy Bolt family in the South Korea decreased to 932 units in Q3 2023, comprised of:
- 97 units of the Bolt EV compared to 437 units sold in Q3 2022 and
- 835 units of the Bolt EUV compared to 870 units sold in Q3 2022
Sales Numbers - Chevy Bolt - Q3 2023 - South Korea
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|
| BOLT EV | -77.80% | 97 | 437 | -51.49% | 212 | 437 |
| BOLT EUV | -4.02% | 835 | 870 | +53.84% | 1,463 | 951 |
| TOTAL | -28.69% | 932 | 1,307 | +20.68% | 1,675 | 1,388 |
Competitive Sales Comparison (USA)
Chevy Bolt family sales continued a year-long upward trajectory during the third quarter of 2023, though it was tempered this time around by competitors gaining traction in the growing mainstream EV segment. Bolt family sales grew just eight percent to 15,835 units for a 21 percent segment share to account for over a fifth of all deliveries, enabling the Bolts to continue leading this nascent but growing space.
On an individual basis, the Bolt EV (see running Bolt EV sales) placed fifth with a 21 percent sales drop to 8,793 units, while the Bolt EUV (see running Bolt EUV sales) took fourth with a 99 percent jump to 7,042 units. The Ford Mustang Mach-E (see running Ford Mustang Mach-E sales) took first place with a 43 percent bump to 14,842 units. The Hyundai Ioniq 5 crossover followed in second with a 143 percent leap to 11,665 units, while the Volkswagen ID.4 placed third with a 61 percent jump to 10,707 units. The Kia EV6, the Ioniq 5's corporate cousin and platform mate, placed sixth with a 30 percent swell to 6,470 units, while the Hyundai Ioniq 6 sedan took seventh with 5,073 deliveries. The Nissan Ariya placed eighth with 4,504 deliveries. The Subaru Solterra followed in ninth with 2,791 deliveries, while the related Toyota bZ4X was 10th with 1,896 units. These two crossovers were developed jointly, sharing the same platform. Nissan's other entry in the space, the dated Leaf, finished last with 1,570 deliveries.
Sales Numbers - Mainstream EV Passenger Cars - Q3 2023 - USA
| MODEL | Q3 23 / Q3 22 | Q3 23 | Q3 22 | Q3 23 SHARE | Q3 22 SHARE | YTD 23 / YTD 22 | YTD 23 | YTD 22 |
|---|---|---|---|---|---|---|---|---|
| FORD MUSTANG MACH-E | +42.52% | 14,842 | 10,414 | 20% | 24% | +2.82% | 28,882 | 28,089 |
| HYUNDAI IONIQ 5 | +143.02% | 11,665 | 4,800 | 15% | 11% | +36.85% | 25,306 | 18,492 |
| VOLKSWAGEN ID.4 | +60.84% | 10,707 | 6,657 | 14% | 16% | +145.26% | 27,155 | 11,072 |
| CHEVROLET BOLT EUV | -21.34% | 8,793 | 11,179 | 12% | 26% | +90.04% | 30,119 | 15,849 |
| CHEVROLET BOLT EV | +99.49% | 7,042 | 3,530 | 9% | 8% | +214.38% | 19,375 | 6,163 |
| KIA EV6 | +29.50% | 6,470 | 4,996 | 9% | 12% | -15.75% | 14,798 | 17,564 |
| HYUNDAI IONIQ 6 | * | 5,073 | * | 7% | 0% | * | 8,318 | 0 |
| NISSAN ARIYA | * | 4,504 | * | 6% | 0% | * | 9,699 | 0 |
| SUBARU SOLTERRA | * | 2,791 | * | 4% | 0% | * | 5,763 | 0 |
| TOYOTA BZ4X | * | 1,896 | 0 | 3% | 0% | +2,695.69% | 6,486 | 232 |
| NISSAN LEAF | +23.04% | 1,570 | 1,276 | 2% | 3% | -34.77% | 5,804 | 8,898 |
| TOTAL | +75.84% | 75,353 | 42,852 | +70.84% | 181,705 | 106,359 |
From a segment share standpoint, the Bolt EUV earned a 12 percent share, while the Bolt EV posted a nine percent share, for a combined 21 percent segment share. The Mustang Mach-E held a 20 percent share, while the Ioniq 5 and ID.4 posted shares of 15 and 14 percent, respectively. The EV6 earned a nine percent share and the Ioniq 6 posted a seven percent share. The Ariya held a six percent share, the Solterra a four percent share, the bZ4X a three percent share, and the Leaf a two percent share.
The mainstream EV segment accounted for 75,353 deliveries during Q3 2023, growing a very healthy 76 percent year-over-year, meaning that Bolt family sales significantly underperformed the segment average.
The GM Authority Take
The good news is that Chevy Bolt family sales continued to lead the segment in Q3 2023 with a 21 percent share. The not so great news is that this was just barely enough to remain in the lead, as the Ford Mustang Mach-E earned a 20 percent segment share and was within 1K deliveries of the Bolt duo, while competitors made inroads, with sales increasing across the board. The performance marks more than a year of Bolt sales leadership in the mainstream EV segment, a space that now consists of 11 models.
Previously, we've posited that Bolt sales will continue their solid trend as demand for the models is high and supply is the primary limiting factor, though that may be tempered somewhat with this latest showing by competitors. However, the Chevy Bolt EV and Bolt EUV are showing strong conquest sales. According to General Motors, 70 percent of Bolt EV and Bolt EUV buyers are trading in a non-GM vehicle, with the top three competitor trade-ins including Toyota, Nissan, and Honda.
We believe that sales will slide substantially in the short term as the Bolts are discontinued, but we fully expect them to bounce back once the next-gen Bolt launches.
About Bolt EV
The 2023 Chevy Bolt EV receives only minor changes over the 2022 Chevy Bolt EV.
In November, the Chevy Bolt EV received the 2023 U.S. ALG Residual Value Award along with two more models from GM – the 2023 Chevy Silverado 2500 HD and 2023 GMC Hummer EV Pickup.
However, in March the Chevy Bolt EV and Chevy Bolt EUV ranked significantly below the segment average in the J.D. Power 2023 U.S. EV Experience Ownership Study. Additionally, Chevy took last place in the J.D. Power 2023 U.S. Electric Vehicle Experience Home Charging Study, which measures customer satisfaction with permanently mounted Level 2 home electric vehicle charging stations.
Furthermore, in April the Chevy Bolt EV was recognized as a 2023 AAA Car Guide winner by the Automobile Association of America in its small vehicle category.
About Bolt EUV
The 2023 Chevy Bolt EUV gets notable changes over the inaugural 2022 Chevy Bolt EUV, namely a new Redline Edition and limited expansion of Super Cruise driving coverage.
Last fall, the Chevy Bolt EUV received top marks from the National Highway Traffic Safety Administration (NHTSA), specifically a five-star Overall Safety Rating, the highest score awarded by the agency.
However, in March the Chevy Bolt EV and Chevy Bolt EUV ranked significantly below the segment average in the J.D. Power 2023 U.S. EV Experience Ownership Study. Additionally, Chevy took last place in the J.D. Power 2023 U.S. Electric Vehicle Experience Home Charging Study, which measures customer satisfaction with permanently mounted Level 2 home electric vehicle charging stations.
Furthermore, in December Kelley Blue Book voted the 2023 Bolt EUV as the best new EV priced under $35,000.
In the biggest news yet, GM announced that the 2023 Chevy Bolt EUV set a 560-mile range world record in Brazil where it was launched.
In May, Kelley Blue Book reported that the 2023 Chevy Bolt EV and Bolt EUV are the least expensive EVs to own over the span of five years in their respective category.
Both the Bolt EV and Bolt EUV ride on the GM BEV2 platform and utilize the same single-drive electric motor, which produces 200 horsepower and 266 pound-feet of torque, driving the front wheels. It's fed by a 65 kWh lithium-ion battery, which provides 259 miles of range per charge for the Bolt EV and 247 miles for the Bolt EUV.
The 2023 Chevy Bolt EV and Bolt EUV final order cycle has been pushed back again, this time to November 2nd. Consequently, production of the 2023 Bolt EV and Bolt EUV is now scheduled to end on December 20th.
During GM's Q3 2023 earnings presentation, GM CEO Barra further detailed plans for the next-gen Chevy Bolt, though it won't be a clean-sheet redesign. Part of that upgrade includes the Bolt EV using LFP battery cells as a cost-savings measure that also enables the automaker to bring the updated model faster to market.
"Another key launch for us is the next-generation Chevrolet Bolt EV. I know there's been some speculation in the market as to why we are developing a new Bolt EV. Our strategy is to build on the tremendous equity we have in the brand, and to do it as efficiently as possible," Barra said. "Our prior portfolio plans included several newly designed vehicles in the entry-level segment and a capital commitment of $5 billion over the next several years."
Barra went on to state that the upcoming Chevy Bolt models will utilize GM's latest Ultium technology, its latest software, and the North American Charging Standard, or NACS, a charger type originally developed by Tesla. GM announced it would adopt NACS last June, with plans to integrate it into new GM EVs starting in 2025.
"In the process, we are saving billions in capital and engineering expense, delivering a significantly cost-improved battery pack using purchased LFP cells, we're getting to market at least two years faster, and our unit costs will be substantially lower," Barra added. "This will be our first employment in North America of LFP technology in the Ultium platform."
Chevy EV Lineup: Bolt EUV, Equinox EV, and Blazer EV
About The Numbers
- All percent change figures compared to Chevy Bolt family sales in Q3 2022, unless noted otherwise
- In the United States, there were 78 selling days for Q3 2023 and 77 selling days for Q3 2022
- GM Q3 2023 sales reports
- GM Q3 2023 sales U.S.A.
- Chevrolet sales Q3 2023 U.S.A.
- Cadillac sales Q3 2023 U.S.A.
- Buick sales Q3 2023 U.S.A.
- GMC sales Q3 2023 U.S.A.
- GM Canada sales Q3 2023
- GM Mexico sales Q3 2023
- GM China sales Q3 2023
- GM Brazil sales Q3 2023
- GM Argentina sales Q3 2023
- GM Chile sales Q3 2023
- GM Colombia sales Q3 2023
- GM South Korea sales Q3 2023
- Chevrolet South Korea sales July 2023
- Chevrolet South Korea sales August 2023
- Chevrolet South Korea sales September 2023
- GM Q3 2023 sales U.S.A.
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